At its peak, AOL's membership was over 30 million members worldwide. As users of IBM-compatible computers moved in droves to the new, easier operating system, America Online saw an opportunity to convert them to its own graphically-based on-line environment. Thank you for inspiring us. Struggling with Rapid Growth in the Mids New subscribers, however, more than made up for those lost to direct Internet providers. America's Response. Functional Functional. Cost-cutting, including employee layoffs, played a significant role, but generating revenue from advertisers and retailers was the real savior. America Online, introduced by Stephen M.